It is clear for everybody, who is working online to make money at home, that article marketing research is a very efficient strategy to market products on the internet at low cost. It is also defined as bum marketing, which spreading the word about others products or services through writing essays telling internet surfers how many benefits they can win, if they decided to buy your service.

Article marketing research is really effective to drive traffic to your website and to get high quality back links to your web pages. If you adopt the proper strategy, you do not need to look for any search engine optimization (SEO) company for small business website promotion.

However, the exciting question would be:

Do you know or have you ever thought about what the best strategy to carry out the optimal article marketing research would be?

Based on personal experiences and long months of trial and error, I can provide you the answer in a nutshell. The optimal strategy is "the combination between outsourcing and automation leads to perfect results that everyone is looking for". I.e. your success, based on my personal point of view, is strongly related to 2 different factors that are outsourcing and automation.

Why outsourcing is really effective?

Reason (1):

Online guides and seminars show that 90% of the beginners are lost among the available tools like free content, article creator, or free writing software. It is highly recommended to avoid these tools as they produce in most of the cases very low quality text and it seems like this article is written by a robot and this will consequently affect your reputation.

Reason (2):

Article marketing research involves a massive and continuous submission of articles over a long period of time. This works fine for online marketers, who work full time to develop their home based businesses, but this is not the case for beginners who can not devote full time to their online business since they usually keep their 9-5 job.

So, I believe that most of the people, who keep their 9-5 daily jobs, lack the power and desire to write essays after having a long hard day? In this context, do not under estimate the time and energy needed to write a high quality text especially, if you like to do it professionally.

Briefly, this hard and time-consuming process includes:

- Intensive keyword research which is really a time consuming task.

- Searching for the material and issue to be handled.

- Writing professionally as this task has nothing to do with writing advertising sales sheet.

- Checking your work against spelling and grammar mistakes.

Reason (3):

It is very usual that online marketers write essays to promote websites that handle totally different issues like finance, cars, etc. Therefore, they have to write reports that handle totally different issues.

So, who has the time and energy after working long 8-9 hours per day to write professional and rich content essays in many interesting fields? If it is feasible for you to accomplish it, then do it and go ahead but I honestly doubt that you can keep going on this hard way for relatively long time like more than half a year.

Hence, based on my personal experiences, I would encourage you to outsource your writing tasks to freelance writers that can do this job easier and faster than you and, in this context, you will save a lot of problems in this area. In a future work, I will handle other related topics like how and where to choose your ghost writer and what to tell him/her in order to get the work you can be proud of.

However, I offer you here 3 easy but yet extremely powerful tips when we talk here about outsourcing:

- Tip (1): You should first of all master what you like to outsource. It is not a good idea to outsource your writing efforts, if you have not master the needed skills yet. Otherwise, you will never be able to judge the quality of the work delivered to you in addition to not having the power to negotiate with your ghost writer.

- Tip (2): Check the credibility and reputation of your future ghost writer.

- Tip (3): Tell him/her to show you a minimal number of 5 examples in various fields like 2 or 3 fields.

Now let us move to the second half of the proven formula to master your article marketing research, which is the automation process.

No one can deny that there is no boring job like submitting your work to the corresponding directories. It really takes a lot of time and effort to go through all the directories to submit your work. It is not achievable to enter your name, email address, etc. each time you like to enter your essay.

This is definitely correct especially if you do online marketing on part time bases in addition to your regular 9-5 job and, therefore, it is practically impossible to devote full time working on developing your home based business. Therefore, automating your work using the proper submission software is a must, if you like to keep bum marketing your way to spread the word about your online business.

However, not every automation service does a good job and it does not worth either to run after each service just because it has the word "free". Keep these 3 quick tips when you consider choosing the submission service that it worth your time:

- Tip (1): Target submission services that, from the technical point of view, allow you to insert various versions of the same text. Then, this service should randomly mix this text to come out with a unique version of your article each time it has to submit your work. Doing this, you are on the safe side and you should not worry about any punishment from Google because of the duplicated content.

- Tip (2): It is really important to be able to schedule your submission progress. It is well known among SEO experts that Google has a lot of respect for websites that are gaining new and one-way high quality links that grow naturally. I.e. it is strongly recommended to make sure that you do not do any bulk submission but instead it is better to do your submission gradually like 25-50 directories per day and for 10 days. This works much more efficient than the bulk submission in which you submit your work to 1000 directories all at once on the same day.

- Tip (3): It is a good idea to make sure that the rank of the websites, where your work is going to be submitted, is relatively a high rank. Although no one knows 100% but it is strongly believable that one high quality back-link from directories that enjoy high rank is much more efficient that 100 of links from directories that do not enjoy that high Google rank. I.e. select services that have a list of publishers that own websites with relatively high page rank.

To summarize, the proper combination between outsourcing and automation is the perfect strategy and #1 tweak to master your article marketing research.

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