Writing an email marketing program subject line is easy, right? If you said 'yes', for your own sake, keep reading. It's far from an easy thing to accomplish grabbing your contacts attention, convincing them to take some action all within 50 characters. If you want to have success as an email marketer then learning how to write one is going to be the corner stone to your success.

Keep in mind many people use the subject line to determine whether or not to delete an email or mark it as spam. So those 50 characters have to be just right, because a good subject line will get your email opened.

Objective #1 is coming up with something that will grab the attention of your contacts. Grabbing their attention means achieving a measurable action: Opening the email, clicking on a link or simply coming into your store and purchasing something.

Therefore it is so important to develop a trusting relationship with your contacts. Make sure that your reader knows what to expect from your emails. The subject line has to be relevant to the reader, so be as specific as possible. If you are generic in your subject line, it is likely you won't get the reaction you want. Let your contacts know the subject of the email or how to take advantage of the offers in the email right in your subject line.

There are probably hundreds of emails that your contacts are constantly sifting through. A contact's time is valuable to them. They will take the time to open your email as long as you remind them why they signed up for your email marketing campaigns in the first place.

The next step is to determine what is the purpose of your email. What is it that you want your contacts to do? Then make sure that you subject line properly expresses that. If you want to increase your sales by having contacts take advantage of a promotion, then your subject line shouldn't say something about a new product line you have in. Your subject line should say something like "come in and get 50% off".

Something else that will help you with your email marketing subject line success is looking backwards at your email marketing reports and statistics history. Look for which email campaigns brought forth the greatest conversion and then determine what subject line you've used. It's very possible that your subject line may have had something to do with why this
campaign found success with your mailing list.

Now, you can use similar subject lines and test it with different promotions to varying sections of your contact list. You'll get some excellent insight on EXACTLY what works for you contacts.

Make sure you don't hurry writing your subject line. Don't leave it as the "last thing" to do before sending out your email marketing software campaign. Part of planning your email should be determining the focus and therefore indicating that purpose in your subject line. This will make sure that your emails are more relevant to your contacts and therefore increase the measurable action that they take as response to your emails.

Email marketing software subject lines can be tricky, but sticking to some basic principles will greatly improve your chances of success.

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